Who we are

Rx EDGE is a business unit of LeveragePoint Media, Hoffman Estates, Illinois. LeveragePoint Media is part of the Menasha Corporation collection of world-class companies in the packaging, marketing services and logistics sectors. Rx EDGE was launched in 2000 to provide pharmaceutical marketers with an in-store alternative for their DTC marketing efforts. Since its introduction, the Rx EDGE retail network has grown to more than 30,000 drug stores, supermarket pharmacies, and mass supercenter pharmacies.

What we do

Rx EDGE is the name pharmaceutical marketers turn to for dynamic programs that make a lasting connection with patients and drive growth throughout a product’s lifecycle. We provide a portfolio of effective, proven solutions – including information dispensers at pharmacy shelves and counters, targeted brand messages delivered with filled prescriptions, patient loyalty and incentive programs, and web-based communications to pharmacy professionals. Visit our Product Showcase to learn more about our products and services.

Whatever your marketing goals may be---patient acquisition, adherence, brand awareness, disease education, or pharmacist communication---we will help you get the results you’re looking for.

What makes Rx EDGE unique

Experience: We innovated the in-store DTC concept, and leverage our lessons learned to help our clients build successful programs. We know the pharmaceutical industry and are frequently called upon for expert opinion on panels and at industry events. Please visit our Articles section to read our contributions to industry publications and forums and to read our White Paper on best practices in the retail pharmacy environment.

Measurable Results: When we say “Rx EDGE is your best Rx for a strong ROI”, we mean it. We understand the need to insure that marketing dollars are efficiently and effectively deployed, and that return on investment is a critical success factor. Through third-party matched panel research, we quantify the impact of our programs by measuring actual script volume lift. The average lift in prescription volume for our shelf and counter programs, based on more than 250 matched panel tests encompassing 40 therapeutic categories, is 9.8%. Rx EDGE delivers an excellent average return on investment of $7.00 for every $1.00 invested.

Targeting: Whether you are building brand awareness with the newly diagnosed or reinforcing your message with patients on therapy, Rx EDGE helps you make a lasting connection with the patients you want to reach. Most of our shelf dispensers are placed next to or near the OTC products that address similar health concerns, so they will be seen by a receptive audience. Our ScriptPoint™ program is delivered along with a filled prescription and messages are tailored according to NDC, age, gender, and other factors. The LoyaltyRx™ patient debit card is given to patients directly with their prescription in the physician’s office. Pharmacy Choice® lets you connect with the critical pharmacists/technician audience nationwide through targeted websites and email.

Patient Education: Balanced and informative content is important in DTC communications, and we provide an unparalleled opportunity to give consumers more insight into prescription products through our booklets, pamphlets, and point of sale messaging. This enables pharmaceutical marketers to educate consumers about a disease or condition and its symptoms, as well as the full benefits and side effects of the prescription drug.

Variety of products and services: Rx EDGE promotes pharmaceutical brands with a portfolio of complementary solutions that reach consumers wherever healthcare decisions are made---in the pharmacy, in the home, and in the physician’s office.

Account-service approach: We combine our industry knowledge, program planning expertise, design services, production resources, and exemplary executional capabilities to bring you programs that will address your objectives and have a direct impact on sales.