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Five Strategies for DTC Marketing Success in the Retail Pharmacy
January/February 2009 Pharmaceutical Commerce
Independent Pharmacies Promote the Value of Their Patient Contact to the Pharma Industry
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(pdf 2MB)
February 2009 PharmaVOICE
Patient Communications
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(pdf 2.2MB)
June 2008 PharmaVOICE
Prescription for Consumer Success
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(pdf 232k)
March 2008 Chain Drug Review
The Medizine, Rx EDGE Impact
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(pdf 212k)
March 2008 DTC Perspectives
Pharmacy Marketing: Tapping into In-Store Opportunities
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(pdf 180k)
March 2008 Drug Store News
Point-of-Care Marketing Connects Rx, Customers
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(pdf 304k)
December 2007 Drug Store News
Rx EDGE and PDX Partner to Offer Free Health Information
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(pdf 148k)
July 2007 Product Management Today
Guest Viewpoint: Seize the Moment of Connection in DTC Marketing
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(pdf 576k)
June 2007 Product Management Today
PMT Roundtable: Rx EDGE Gives Views on Persistence and Compliance
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(pdf 2.5MB)
March 2007 Drug Store News
Targeted Marketing: Rx EDGE Promotions Result in Increased Prescription Sales
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(pdf 420k)
September 2006 MedAd News
Guide to Pharmaceutical Marketing
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(pdf 380k)
September 2006 Chain Drug Review
Pharmacy Can Double as a Powerful Marketing Tool
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(pdf 516k)
May 2006 Pharmaceutical Executive
Hit 'Em Where it Helps – In-Store Promotions Capture Brand Interest
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(pdf 292k)
February 2006
MedAd News
Better Mix for the Money
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January 2006
ECRM Focus
Educate Consumers in
the Aisles
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(pdf 109k)
September 2005
MedAd News
Guide to Pharmaceutical Marketing
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(pdf 402k)
January 2005
ECRM Exposé
Building Rx Brands
Within the Retail Pharmacy
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(pdf 201k)
October 2004
Medical Marketing & Media
Aisles of Opportunity
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(pdf 349k)
September 2004
DTC Perspectives
The Retail Pharmacy –
Effective Environment to Reach Targeted
Consumers
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(pdf 287k)
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