October 2005

RRx EDGE® Announces Appointment of Rob Blazek, RPh. as Director of New Business Development

(Hoffman Estates, Ill., October 10, 2005) –Rx EDGE®, today announced the appointment of Robert J. Blazek, RPh. to Director of New Business Development. Blazek brings a diverse and extensive healthcare industry background to Rx EDGE. Most recently, Blazek was with CVS/pharmacy, where he served as Manager of Patient Intervention Programs. In that role, Blazek was responsible for sales, implementation and analytics of direct to patient programs and in-store DTC advertising. Prior positions at CVS included Regional Healthcare Manager and Staff Pharmacist/Pharmacy Manager.

A frequent spokesperson for the industry, Blazek has served as a panelist and speaker at the DTC Perspectives National Conference, the Pharmaceutical Marketing Congress National Meeting, and the eyeforpharma conference.

“Rob brings a unique combination of retail pharmacy, business development, and DTC marketing experience to Rx EDGE,” said Gary Norman, Vice President and Business Director of Rx EDGE. “His background in creating, managing and measuring targeted direct to consumer and direct to patient programs will be of significant value to our future initiatives.”

Blazek will be responsible for leading the development of key growth opportunities across current and new businesses for Rx EDGE. He holds a Bachelor of Science degree in Pharmacy from Purdue University.

ABOUT RX EDGE

Rx EDGE, a DTC Marketing Solutions provider, promotes pharmaceutical brands with a variety of at-shelf dispensers, counter displays, counter mat and other in-store media in its network of more than 17,000 pharmacies nationwide. Rx EDGE is a business unit of LeveragePoint Media, Hoffman Estates, Ill.”