February 2005

Retail Pharmacy Highlighted as Effective DTC Marketing Tool at National Conference
Rx EDGE VP Gary Norman featured panelist at DTC National

Tuesday, March 1st, 2005 at the DTC National Conference, to be held in Boston, the Pre-Show Conference discussion will focus on alternative media vehicles for pharmaceutical marketing. More than 15 million consumers visit drugstores every day, making this retail outlet a prime alternative media channel to build brand awareness and increase script sales.

For the second straight year, Gary Norman, VP and business director for Rx EDGE, will speak on the topic. Gary's insights on marketing within the retail pharmacy have been widely published, including articles in DTC Perspectives and Medical Marketing & Media. He has more than 30 years of industry experience, and offers unique insight into alternative pharmaceutical marketing methods. Gary is one of several industry experts who will be participating in the panel discussions. The annual conference is attended by over 400 pharmaceutical marketing and industry executives and is focused on the marketing issues and challenges of direct-to-consumer marketing.

DTC National is being held March 1-3 at the Boston Marriott Copley Place Hotel. Conference attendees are encouraged to attend the panel discussions during the Pre-Conference Workshop, "Not Just Broadcast and Print" A Full Exploration of Alternate Media Vehicles for DTC Advertising, on Tuesday, March 1, from 8:30-12:00. Rx EDGE will be exhibiting at the conference at Booth 106.

About Rx EDGE®
Rx EDGE, a business unit of LeveragePoint Media, is an in-store marketing program with a nationwide network of more than 22,000 retail pharmacies. Rx EDGE generates immediate awareness of prescription alternatives at the over-the-counter remedy location. With a proven track record, the Rx EDGE program provides an average ROI of $6 per $1 spent. Rx EDGE can be reached at 866.697.9334 or www.rx-edge.com.

LeveragePoint Media Co., Hoffman Estates, Ill., provides a broad array of in-store promotional solutions including at-shelf innovations and network programs. LeveragePoint Media can be reached at 800.783.7171 or www.leveragepointmedia.com.