December 2006

Rx EDGE and Medicine Shoppe International Sign Pharmacy Promotion Agreement

HOFFMAN ESTATES, IL, December 15, 2006 – Rx EDGE, a leading provider of pharmacy-based marketing and promotion solutions, today announced that Medicine Shoppe International, the largest franchisor of independent pharmacies in the US, has agreed to install Rx EDGE consumer pharmaceutical marketing materials in participating pharmacies nationwide. Rx EDGE promotes pharmaceutical brands with product and disease information located in aisle shelf dispensers and counter displays.

“We are very pleased that Medicine Shoppe International franchisees who operate The Medicine Shoppe and Medicap Pharmacy stores are joining the Rx EDGE national pharmacy network and will be providing balanced, credible information about prescription drugs to customers,” said Gary Norman, executive vice president and business director of Rx EDGE.

Norman added that the agreement with Medicine Shoppe International will bring the Rx EDGE pharmacy network to nearly 19,000 locations nationwide. “Today we reach consumers through retail pharmacies that account for one third of US prescription volume,” said Norman. “The drug store has a unique advantage for educating consumers because a pharmacist is on hand to answer questions. According to consumer studies, 60 percent of drug-store customers ask for a pharmacist’s advice about new medications.”

“Educating consumers in the pharmacy is proving to be a win-win for drug stores and pharmaceutical manufacturers,” said Keith Cook, Vice President of Pharmacy Solutions for Medicine Shoppe International. “Our goal is to help our customers make careful and informed decisions about their health care, knowing they can rely on their Medicine Shoppe and Medicap Pharmacy stores for accurate information and advice.”

St. Louis-based Medicine Shoppe International began franchising independent pharmacies in 1971 and acquired Medicap Pharmacy Incorporated in 2003. The Medicine Shoppe® pharmacies and Medicap Pharmacy® stores are well known for their commitment to providing expert, personalized health care. Rx EDGE is a business unit of LeveragePoint Media, which provides a broad array of retail-marketing solutions. Through a network of some 19,000 US pharmacies, Rx EDGE promotes pharmaceutical brands with at-shelf and pharmacy counter information dispensers, counter mats and other in-store media. The firm’s clients include several of the leading global pharmaceutical manufacturers.