October 2009

Rx EDGE Announces Appointment of Keith French as Senior Director, Sales

Hoffman Estates, IL, October 13, 2009 - Rx EDGE  today announced the addition of Keith A. French as Senior Director, Sales. French brings an extensive healthcare background to Rx EDGE. He was previously with Merck & Co. where he was Director, Managed Care Brand Marketing, Oncology. In that role, he oversaw strategic positioning, contracting, implementation, and marketing for the top 100 managed care accounts for the Oncology franchise.

In prior responsibilities with Merck, French directed pharmacy strategy and marketing and also held sales management positions. In his new role with Rx EDGE, French will lead and support all elements of the sales process for Rx EDGE products and services within a base of key clients.

“Our clients will definitely benefit from Keith’ s experience and industry knowledge,” said Jim O’Dea, president and CEO of Rx EDGE (a division of LeveragePoint Media). “His background in pharmaceutical marketing will be of significant value to our current program offerings as well as in our future initiatives in the adherence arena.”

French, a Registered Nurse, holds a Master of Science degree from the University of Pennsylvania and completed Pre-Med Sciences courses at the University of Wisconsin, Madison. He completed his Bachelor of Science in Nursing at Edgewood College in Madison.  

About Rx EDGE

Rx EDGE offers a wide variety of pharmaceutical marketing solutions delivered in a network of over 30,000 retail pharmacies nationwide. Its flagship products include information dispensers placed at the pharmacy shelf and counter that deliver product messages, disease-state education, and information for patients. Rx EDGE is a business unit of LeveragePoint Media, Hoffman Estates, Ill. For more information, please visit www.rx-edge.com