October 2007

Rx EDGE and PDX, Inc. Announce Strategic Product Integration

Hoffman Estates, IL, October 29, 2007 - Rx EDGE has been certified by PDX, Inc. to integrate Rx EDGE patient messaging opportunities for pharmaceutical and over-the-counter brands into the full suite of PDX pharmacy systems, including the PDX Pharmacy System and the PDX Enterprise Pharmacy System.   Rx EDGE is now positioned to offer specific messaging programs to retailers who use PDX’s pharmacy systems. The relationship leverages the combined strength of both organizations in order to deliver patient-targeted programs in a large number of retail locations..

"Rx EDGE has long been the premier provider of DTC solutions delivered in drug stores and supermarket pharmacies,” said Gary Norman, executive vice president and general manager of Rx EDGE.  “Our new relationship with PDX, Inc. will allow us to offer an expanded portfolio of programs to our clients. By working with Rx EDGE, retailers who currently use the PDX pharmacy system will now be able to offer patients healthcare information directly related to their prescriptions.  We are excited to be working with the industry leader in pharmacy software.”e seeking effective ways to achieve their patient acquisition and ongoing compliance objectives.”

According to Jeff Farris, President of PDX, Inc.: “Teaming up with Rx EDGE aligns very well with our goal to reassert the value of Pharmacy in healthcare.  Placing relevant information in patients’ hands, at the moment of connection when the prescription is being filled, emphasizes the needs of the patient and values the role of manufacturers.  It also represents another significant benefit for retailer locations that use PDX’s pharmacy systems.”

All direct-to-consumer media forms are evolving to better connect with and educate patients.  The relationship between Rx EDGE and PDX, Inc. will enable pharmaceutical and over-the-counter brand clients to provide relevant, targeted product information to a wider segment of consumers. 

About Rx EDGE

Rx EDGE is a business unit of LeveragePoint Media, which provides a broad array of retail marketing solutions.  Through its nationwide network of retail pharmacies, Rx EDGE promotes pharmaceutical brands with at-shelf dispensers, counter displays, and other in-store media.  The firm’s clients include several of the leading global pharmaceutical manufacturers. 

About National Health Systems and PDX

National Health Systems, Inc. is the parent company of PDX, Inc., and National Health Information Network, Inc. PDX was established in 1985 and continues to build on its commitment to retail pharmacy and patient care. Providing excellence in pharmacy software technology, PDX addresses the requirements of high volume prescription filling and the pressing demands of third party processing. Over 11,000 retail drug stores use PDX software technology to fill, bill, and track prescriptions.  NHIN was established in 1990 to meet pharmacies’ need for centralized data. Today, NHIN is an industry leader in accounts receivable submission and reconciliation services—working with over 300 processors and processing over 9.7 million claims a month, with a 99.7% payment rate. NHIN also provides standardized drug, third party plan, and prescriber file and maintenance services.