RxConnect™

Provide important information to current and prospective patients in a more complete and involving way.

RxConnect™ mini CD-ROM discs are delivered in prominent dispensers, placed at the shelf near targeted OTC products. Through the use of graphics, voice, and music, the CD-ROM format encourages involvement and interaction, increases consumer interest, and enhances learning. CD-ROM’s also result in a high rate of information retention and have pass-long value.

Customize the content to address your objectives

• Patient acquisition
• Communication of adherence programs and opt-in services
• Disease state education
• Trial offers

The CD-ROM format engages both current and prospective patients and places the consumer in a position and time that is conducive to gaining attention and generating a response. The ancient Chinese proverb sums up the effect:

"Tell me and I'll forget;

Show me and I may remember;

Involve me and I'll understand."

RxConnect™ programs are installed at participating retailers on a six-week cycle basis, with category exclusivity. Script lift is measured using Test and Control matched panel research.

Click here to view cycle calendar

Click here for the RxConnect brochure