Rx EDGE^® Shelf & Counter

Draw attention to your brand, integrate with other media tactics, and deliver critical brand information

Our prominent information dispensers are placed at the pharmacy shelf near targeted OTC or other corresponding products, and at the pharmacy counter. Both reach consumers when they are most receptive to healthcare messages. The inserts contained in the dispensers provide additional patient information, deliver compliance messages, and promote communication between the doctor and the pharmacist.

This is also an ideal vehicle for delivery of trial offers and coupons. 

Marketers use our Shelf and Counter programs for brand awareness, patient acquisition, and disease state education goals.

Rx EDGE Shelf and Counter programs are installed at participating retailers on a six-week cycle basis, with category exclusivity. Script lift is measured using Test and Control matched panel research.

Click here to view cycle calendar

Click here for the Shelf and Counter Brochure