Rx-Edge - Update

Rx EDGE Update is a quarterly newsletter designed to keep you up to date on developments at Rx EDGE and within the pharmaceutical and direct-to-consumer marketing industries. Click on the links below to read each issue.

Summer 2008
National Association of Chain Drug Stores Annual Meeting
Reach Pharmacists with Pharmacy Choice®

Spring 2007
How a Store List is Developed: Factors to Consider
New Point-of-Sale Product: ScriptPoint™
People News

Winter 2007
Measuring DTC Efforts in the Retail Pharmacy: Methodology
Tips for Designing a Successful In-store Marketing Program

Fall 2006
Rx EDGE In-Store Placement FAQ’s
In the News
DTC Spending Trends
Art and Design Services

Summer 2006
In-Store DTC Marketing in the News
Reaching Consumers in the Pharmacy with Disease-Specific Information



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