For pharmaceutical marketers, the retail pharmacy is not just a place where prescription products and stocked and dispensed---it is a key consumer destination whenever health concerns are top of mind.  Retailers are developing programs that are bringing in more health-oriented consumers, and by doing so are creating opportunities to reach targeted, motivated patients.  In this white paper we examine the ways that retail pharmacies are playing an ever-expanding role in healthcare.
Retail Pharmacies Reinvent Themselves as Healthcare Destinations

In this document we highlight some of the key learnings we have compiled through our work in close to 400 in-store programs for 60 pharmaceutical manufacturers
Get the Most from your Rx EDGE In-Store Marketing Program-Key Learnings and Best Practices

Targeting, message relevance and education are what make any pharmaceutical marketing campaign work, and delivering a brand message in the pharmacy is no different. Read this white paper for some guiding principles that will insure a successful program that delivers the maximum return on investment
Five Strategies for DTC Marketing Success in the Retail Pharmacy