Blog


10 Marketing Mis-Steps You Might Be Making

10 Marketing Mis-Steps You Might Be Making

Are you committing a pharmaceutical faux-pas when it comes to marketing? We’ve been researching, leading, and succeeding in the pharmaceutical marketing space for 18 years.  I’ve personally attended hundreds of meetings with pharma marketers and their agencies during my career…Read more …
Meet the New “Healthcare Hub”

Meet the New “Healthcare Hub”

There's a lot of talk recently about the pharmacy transformation. More than a fleeting phenomenon, the concept of pharmacies as a central hub for comprehensive education and care delivery (not just transactions) is becoming the norm. Nationwide, pharmacies are rapidly returning to their roots…Read more …
Trust and the “Gold Standard” in Measurement

Trust and the “Gold Standard” in Measurement

An aptitude for science and an alertness for details are two critical skills that helped me build a successful career as a registered pharmacist. Both, of course, are essential competencies for anyone who wants to succeed in the pharmacy field.…Read more …
Time for Some Reflection

Time for Some Reflection

  Four weeks ago I walked into the Rx EDGE office ready to begin the first day of my new internship, and frankly I was nervous. I was reminded about an old episode of the TV show “Scrubs” that deals with…Read more …
Two Hours of Media Inspiration

Two Hours of Media Inspiration

In late March, Rx EDGE hosted a Leadership Exchange roundtable moderated by Medical Marketing & Media. The topic was  “Making it into the Plan: Media Decisions”.  When I mentioned to my younger son that I was attending a Leadership Exchange,…Read more …