Blog


Time for Some Reflection

Time for Some Reflection

  Four weeks ago I walked into the Rx EDGE office ready to begin the first day of my new internship, and frankly I was nervous. I was reminded about an old episode of the TV show “Scrubs” that deals with four new interns that start to work at the main hospital. Each goes on to…Read more …
Two Hours of Media Inspiration

Two Hours of Media Inspiration

In late March, Rx EDGE hosted a Leadership Exchange roundtable moderated by Medical Marketing & Media. The topic was  “Making it into the Plan: Media Decisions”.  When I mentioned to my younger son that I was attending a Leadership Exchange, he replied with mock-seriousness “Oh, so you’re going to meet up and exchange some of…Read more …
A Dynamic Duo

A Dynamic Duo

What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I am very pleased to announce that Diana Blazek, RPh, and I will be speaking at…Read more …
Phones in the Pharmacy

Phones in the Pharmacy

Have you ever Googled a question? Of course, you have! Personally, I Google questions all the time. “What are the new Netflix shows this month?” “How many cups are in a gallon?” “What time does the mall open today?” We can all relate to Googling questions. People go online to search for answers to anything. Now, think of…Read more …
Target Practice? Try Target Execution

Target Practice? Try Target Execution

Set your marketing phasers to stun, because our targeting will give you “stunning” results. Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients in 30,000 pharmacies through our Solutions at the Shelf™ program.  Some of the marketers we…Read more …
Would it work for pharma?  Yes, it just might!

Would it work for pharma? Yes, it just might!

I spent many years of my career in the CPG sector, promoting brands that ran the gamut from breakfast cereals to packaged mac ‘n cheese to haircare.  I even did a stint supporting our four-legged “consumers”, creating promotional events for numerous pet food products. Being part of the marketing team for some of those brands…Read more …
Are you aware? November is Diabetes Awareness Month

Are you aware? November is Diabetes Awareness Month

It is important to bring awareness to a disease that effects 29 million people. November is Diabetes Awareness Month. This annual month-long campaign draws attention to all forms including, type 1, type 2, and gestational diabetes. Organizations are promoting awareness campaigns to educate people to learn more about the condition, or to help better manage…Read more …
It’s Where the Patients Are

It’s Where the Patients Are

“Why do you rob banks, Willie?” “Because that’s where the money is.”   The above is an exchange that purportedly occurred between a reporter and an infamous bank robber, William Francis “Willie” Sutton.  For those of you who have never heard of him, Willie Sutton was an American best known for his years as a…Read more …