Blog


Getting Off The Couch When It Comes to Marketing Biologics
Here’s a newsflash: Your target audience might not be sitting on the couch. People in the pharmacy who are actively seeking solutions and options probably are. While reaching an expansive audience should be part of any marketer’s goal, I want…Read more …
Meet the New “Healthcare Hub”

Meet the New “Healthcare Hub”

There's a lot of talk recently about the pharmacy transformation. More than a fleeting phenomenon, the concept of pharmacies as a central hub for comprehensive education and care delivery (not just transactions) is becoming the norm. Nationwide, pharmacies are rapidly returning to their roots…Read more …
Trust and the “Gold Standard” in Measurement

Trust and the “Gold Standard” in Measurement

An aptitude for science and an alertness for details are two critical skills that helped me build a successful career as a registered pharmacist. Both, of course, are essential competencies for anyone who wants to succeed in the pharmacy field.…Read more …
Time for Some Reflection

Time for Some Reflection

  Four weeks ago I walked into the Rx EDGE office ready to begin the first day of my new internship, and frankly I was nervous. I was reminded about an old episode of the TV show “Scrubs” that deals with…Read more …
Two Hours of Media Inspiration

Two Hours of Media Inspiration

In late March, Rx EDGE hosted a Leadership Exchange roundtable moderated by Medical Marketing & Media. The topic was  “Making it into the Plan: Media Decisions”.  When I mentioned to my younger son that I was attending a Leadership Exchange,…Read more …
A Dynamic Duo

A Dynamic Duo

What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I…Read more …
Phones in the Pharmacy

Phones in the Pharmacy

Have you ever Googled a question? Of course, you have! Personally, I Google questions all the time. “What are the new Netflix shows this month?” “How many cups are in a gallon?” “What time does the mall open today?” We can all relate…Read more …