Blog


Competing for Gold Against Traditional Media

Competing for Gold Against Traditional Media

Every four years when The Olympic Games grace our television screens, it is truly amazing to watch the world’s top athletes compete and prove themselves on a global stage. The thrill of world record- breaking is always within reach. These…Read more …
What every captain knows

What every captain knows

As avid boaters, my husband and I have had an up-close relationship with Lake Michigan for many years.  We have crossed it, crisscrossed it, and traveled it from top to bottom.  Shortly after buying a boat, we took classes offered…Read more …
“Hoosier” Media? – An Intern State of Mind

“Hoosier” Media? – An Intern State of Mind

Hoo Hoo Hoosiers! What even IS a Hoosier? I’ve learned that it is a designation for a native of Indiana and really all things Indiana. While I am not from Indiana, I proudly wear the red and white stripes at…Read more …
April showers, bring May F.L.O.W.E.R.S

April showers, bring May F.L.O.W.E.R.S

Farewell April showers, and hello May flowers. The mild May weather welcomes flowers from their long hibernation. This spring month also greets planning season for pharma brands who are strategizing for the rest of the year. As the May “F.L.O.W.E.R.S”…Read more …
Multi and Omni – the big marketing channel discussion
Marketing is a unique industry that is constantly shifting. Think back to a time where billboards, radio commercials, and print advertising were the most popular marketing channels for advertisers. People tuned in and listened to their favorite radio program every…Read more …
And the Best Results are Awarded to…

And the Best Results are Awarded to…

The big show is finally here! After a seemingly endless string of award shows, the stars will put on their best-dressed Oscar looks to walk down the biggest red carpet on February 28th. The Oscars ceremony is the event of…Read more …
Super Team – Playing on the Offense

Super Team – Playing on the Offense

    Super Sunday is approaching and we’re looking forward to it. But what makes it so super? (Pun intended) Is it the half-time show? The commercials? Or the game? This game is the big event of the professional football…Read more …