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April showers, bring May F.L.O.W.E.R.S

April showers, bring May F.L.O.W.E.R.S

Farewell April showers, and hello May flowers. The mild May weather welcomes flowers from their long hibernation. This spring month also greets planning season for pharma brands who are strategizing for the rest of the year. As the May “F.L.O.W.E.R.S” begin to bloom, let’s shine sunlight on budding ideas regarding Solutions at the Shelf™ programs.…Read more …
Multi and Omni – the big marketing channel discussion
Marketing is a unique industry that is constantly shifting. Think back to a time where billboards, radio commercials, and print advertising were the most popular marketing channels for advertisers. People tuned in and listened to their favorite radio program every night. They would hear a commercial and be instantly engaged with the messages that were…Read more …
And the Best Results are Awarded to…

And the Best Results are Awarded to…

The big show is finally here! After a seemingly endless string of award shows, the stars will put on their best-dressed Oscar looks to walk down the biggest red carpet on February 28th. The Oscars ceremony is the event of the season. Viewers watch eagerly from their couches to see what the celebrities are wearing…Read more …
Super Team – Playing on the Offense

Super Team – Playing on the Offense

    Super Sunday is approaching and we’re looking forward to it. But what makes it so super? (Pun intended) Is it the half-time show? The commercials? Or the game? This game is the big event of the professional football season. The anticipation builds all season to watch the two national champions battle it out…Read more …
Retail Pharmacies – Something for Everyone

Retail Pharmacies – Something for Everyone

      From beauty to medications and everything in-between, the pharmacy can accommodate a multitude of needs. The retail pharmacy creates the perfect environment in providing consumers with the products that they are looking for (and maybe some products that they did not know they needed…!) I recently came across a Walgreens commercial that…Read more …
Thank Me Later: Insights from the PEPP Conference

Thank Me Later: Insights from the PEPP Conference

When I attend a conference, I always take notes….actual, old-fashioned, hand-written ones (typically using the conference-provided pad of paper of course!)  It is my way of absorbing what the speaker is saying and it helps me to pay attention.   In an ideal world, as soon as I get back to the office I would sit down…Read more …
Broaden your THINKING about REACHING your audience

Broaden your THINKING about REACHING your audience

When was the last time that you ran to the store to purchase some cold medicine? Was that the only purchase that you needed to make? If so, did you choose your local retail pharmacy or supermarket to make that purchase? Consumers shop in a variety of different retail outlets based on individual needs. Accessibility…Read more …
The value of your neighborhood retail clinic

The value of your neighborhood retail clinic

Convenience is something that we as consumers crave when we are trying to make our lives easier. But what does it really mean? As defined by Dictionary.com, “anything that saves or simplifies work, adds to one’s ease or comfort, etc.” We can all recall multiple times in our lives when we wanted to simplify our…Read more …