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“Hoosier” Media? – An Intern State of Mind

“Hoosier” Media? – An Intern State of Mind

Hoo Hoo Hoosiers! What even IS a Hoosier? I’ve learned that it is a designation for a native of Indiana and really all things Indiana. While I am not from Indiana, I proudly wear the red and white stripes at…Read more …
April showers, bring May F.L.O.W.E.R.S

April showers, bring May F.L.O.W.E.R.S

Farewell April showers, and hello May flowers. The mild May weather welcomes flowers from their long hibernation. This spring month also greets planning season for pharma brands who are strategizing for the rest of the year. As the May “F.L.O.W.E.R.S”…Read more …
Multi and Omni – the big marketing channel discussion
Marketing is a unique industry that is constantly shifting. Think back to a time where billboards, radio commercials, and print advertising were the most popular marketing channels for advertisers. People tuned in and listened to their favorite radio program every…Read more …
And the Best Results are Awarded to…

And the Best Results are Awarded to…

The big show is finally here! After a seemingly endless string of award shows, the stars will put on their best-dressed Oscar looks to walk down the biggest red carpet on February 28th. The Oscars ceremony is the event of…Read more …
Super Team – Playing on the Offense

Super Team – Playing on the Offense

    Super Sunday is approaching and we’re looking forward to it. But what makes it so super? (Pun intended) Is it the half-time show? The commercials? Or the game? This game is the big event of the professional football…Read more …
Retail Pharmacies – Something for Everyone

Retail Pharmacies – Something for Everyone

      From beauty to medications and everything in-between, the pharmacy can accommodate a multitude of needs. The retail pharmacy creates the perfect environment in providing consumers with the products that they are looking for (and maybe some products…Read more …
Thank Me Later: Insights from the PEPP Conference

Thank Me Later: Insights from the PEPP Conference

When I attend a conference, I always take notes….actual, old-fashioned, hand-written ones (typically using the conference-provided pad of paper of course!)  It is my way of absorbing what the speaker is saying and it helps me to pay attention.   In an…Read more …