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Infographic: Pharmacy Facts & Findings

Infographic: Pharmacy Facts & Findings

Over the years the community pharmacy has adapted to meet the changing healthcare needs of today’s consumer. It has evolved from a place that was once seen solely as a distribution channel for Rx and OTC drugs, to a destination for a variety of health-related services. These changes have resulted in a high degree of…Read more …
Insights gained from Smaller Data

Insights gained from Smaller Data

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big data as the term for a collection of data sets so “large and complex that…Read more …
OTCs: Openly-Trusted-by-Consumers

OTCs: Openly-Trusted-by-Consumers

The OTC aisles of the retail pharmacy are filled with health conscious people looking to self-treat common conditions. A recent study conducted on behalf of the CHPA (Consumer Healthcare Products Association) from Edelman Berland provides more insight. Their study found that nine out of ten Americans view OTCs as an important part of their family’s healthcare.1 Given that…Read more …
Store Lists Help You Get on the ‘Nice List’

Store Lists Help You Get on the ‘Nice List’

The heart of media planning involves first determining who the most likely prospective consumers are, and then establishing where best to reach and engage with them.  In the case of pharmacy marketing programs, the retail pharmacies themselves are the main communication delivery platform.  Selecting the right stores is an important step toward making sure that…Read more …
Questions about the Affordable Care Act?  Pharmacies have the answers!
When I was at a CVS recently, I noticed a “Health Insurance Information Center” display near the front of the store. It contained a variety of literature including “Affordable Care Act Answers”, a guide to the key components of the new law, along with brochures from insurance plan partners. This is just one example of…Read more …
Follow the Yellow Brick Road to a Successful Program
Solutions at the Shelf™ is a targeted, efficient way to deliver healthcare communications to consumers. Through information dispensers delivered in the aisles of the retail pharmacy, pharmaceutical brands can execute programs in geographic markets that fit their strategy and utilize appropriate sections of the store to engage their prospective patients. While there is no set…Read more …