Case Studies
New Product Success with Rx EDGE
To maximize the impact of their launches, new products across a variety of therapeutic categories have turned to Rx EDGE.
Programs delivered in retail pharmacies not only help new products get off to a fast start, but also can play a key role during the
product’s growth stage when ongoing brand and disease awareness are critical.
Introductory plans for new products typically include a variety of media vehicles and networks---from TV to print to online. But another network that attracts millions of “viewers” daily is in the nation’s many pharmacy outlets. Rx EDGE gives marketers unique access to these prospective patients, and new products across a variety of therapeutic categories have benefited from including pharmacy programs in their marketing efforts.
| New Product Category | Average Script Lift Sales* |
|---|---|
| Dry Eye | 8% |
| Allergy | 8.5% |
| Osteoporosis | 3.5% |
| Insomnia | 13.2% |
| Birth Control | 4.2% |
| ED | 9% |
| Migraine | 13.8% |
| GERD | 3.5% |
| COPD | 3.9% |
Giving Prospective Patients the Facts They Need
The treatment journey often begins in the aisles of the retail pharmacy---when experiencing symptoms, most consumers first head to the OTC section in search of remedies. Rx EDGE programs give marketers a highvisiblility environment in which to reach these prospective patients. Even for asymptomatic conditions, such as osteoporosis and hypertension, a targeted audience can be found by matching OTC product demographics with the prescription’s consumer profile.
* Matched panel research conducted by Retail Intelligence, Inc.
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