Case Studies
The following case studies will give you an in-depth perspective into the therapeutic categories we work with, the kinds of programs we do, and the results we help our clients achieve.
For a summary of our work encompassing 425+ retail pharmacy programs, see our Spotlight on Results.
New Product Success with Rx EDGE
Retail pharmacy programs give marketers unique access to millions of prospective patients, and new products in a variety of therapeutic categories have benefited from including Rx EDGE in their marketing efforts.
The Retail Pharmacy-A Destination for Cardiovascular Health
Cardiovascular brands have successfully deployed Rx EDGE programs to reach a sizable, relevant audience of older consumers.
Cholesterol Medications Find a Receptive Audience in Pharmacy Aisles
Cholesterol-lowering drugs have long used Rx EDGE retail pharmacy programs to effectively communicate their differentiated benefits and extend the reach and value of educational promotional efforts.
Antiplatelet Brand Unleashes the Power of the High-Traffic Aspirin Aisle
When the brand team for an antiplatelet medicine wanted to raise consumer awareness of the brand and its usage profile, they turned to Rx EDGE as part of an integrated educational marketing campaign.
Rx EDGE Maximizes Product Launch Impact
The marketing team for a dry eye product faced the dual challenge of introducing its new brand while educating consumers about the condition. The ideal target audience was found in the OTC eye drop section.
With Rx EDGE, Men Get Straight Talk about Hair Loss
The program offered the opportunity to separate fact from fiction, understand underlying biological causes, and learn how medical treatment can restore lost hair growth.
Rx EDGE Experience in the Overactive Bladder Category Fuels Outstanding Results
Overactive bladder brands used dual store locations---adult incontinence and feminine care---to reach their target audience.
Rx EDGE programs deliver a pharmacy-based media solution for COPD products
Rx EDGE programs reach current and prospective COPD patients, as well as those with other respiratory conditions, who are frequent shoppers in the OTC aisles.
Retail Pharmacy is the Ideal Media Venue for Women’s Health Brands
Rx EDGE experience in multiple Women’s Health categories has proven that the aisles of the retail pharmacy are an ideal environment in which to connect with prospective female patients.
In-Store Campaign Boosts Disease Awareness
Store aisles containing hydrocortisone products proved to be the ideal location to inform and educate consumers about psoriasis and treatment options.
Rx EDGE Timing and Location Help ADHD Brands Reach Target Audience
ADHD products have capitalized on the versatility of Rx EDGE in-store programs by using a variety of tactical approaches in timing, message communication, and selection of store location.
Small Brands Get a Big Volume Lift with Rx EDGE
Many small brands address a distinct need that is not fulfilled with other products; therefore, education is a critical component of consumer efforts.
Rx EDGE Strategic Programs Provide Strong ROI Relief in the GERD Category
Rx EDGE put its expansive retail and industry experience to work in order to successfully address a wide variety of brand objectives for products in the acid reflux disease category.
The Time was Right for Rx EDGE®
This multi-faceted program was used not only to launch a new brand in the category, but also as a key component of a subsequent event marketing campaign.