Antiplatelet brand unleashes the power of the high-traffic Aspirin aisle
Delivery of educational information and targeted store placement were keys to success
When the brand team for an antiplatelet medicine wanted to raise consumer awareness of the brand and its usage profile, they turned to Rx EDGE as part of an integrated educational marketing campaign. A critical benefit of the Rx EDGE program is that it gives pharmaceutical marketers the ability to target a key audience by store location. Typically, Rx EDGE information dispensers are placed next to or near over-the-counter remedies that correspond most directly with the prescription product. In this case, the low-dose aspirin area made the most sense.