Pharma brands find success in communicating with prospective patients through both branded and unbranded programs
The decision to use a branded or unbranded approach is an important one when pharmaceutical marketers initiate a Solutions at the Shelf™ program. Branded campaigns are concentrated on generating awareness about a specific brand and indication. Unbranded efforts, often used during the launch phase, place more emphasis on disease awareness and are highly education-focused, targeting people who may have symptoms but are not addressing them.
Rx EDGE has helped pharma brands achieve success in both types of campaigns. The unique design of the dispenser lends itself well to a variety of communication objectives.