Solutions for Diabetics Achieve Significant Traction in the Pharmacy’s Aisles
Four diabetes medications reach their intended audience across the spectrum of clinical types
Multiple trips to pharmacies are common, but for diabetic patients the journey to brick and mortar shops is particularly familiar. It is the destination of choice not only for Rx pick-up, but also for diabetic supplies and ancillary products related to comorbidities. Four diabetes medications, (referred to as Brands A, B, C, and D in this case study) capitalized on this unique, increased foot traffic. Each positioned their marketing efforts to ease the burden for the diabetic consumer while generating a strong return on investment.