“Education dispensed at the pharmacy shelf” – Rx EDGE programs deliver educational value for brands across multiple categories
Solutions at the Shelf™ initiatives turn healthcare questions into healthcare answers
Long gone are the days when patients relied solely on their healthcare providers for information related to conditions and symptoms. Using multiple channels and resources, they now take it upon themselves to learn as much as they can about health issues they may be going through. With access to this knowledge, patients can go into a doctor’s appointment with an understanding of symptoms they are experiencing, and possibly a plan of action.
The Rx EDGE Solutions at the Shelf™ dispensers play a role in this education landscape, functioning as strategically-placed educational vehicles that cause people to take notice and gather new insights. While all Rx EDGE programs have an educational component, this case study will highlight some examples of categories that have placed particular emphasis on the development of patient knowledge: Diabetes, Dry Eye, OAB, Women’s Health, and Vaccines.