Gastrointestinal brands reach prospective patients when they are ready to take action
Brands find success by delivering educational materials through Solutions at the Shelf™ in the pharmacy channel
Brands in four different gastrointestinal categories reached their intended audience in the Laxative/Fiber Supplement and Antacid sections of the retail pharmacy. This strategy led to excellent results, with an average script lift of 6.6% across the multiple programs. The categories included: IBS (Irritable Bowel Syndrome), CIC (Chronic Idiopathic Constipation), EPI (Exocrine Pancreatic Insufficiency) and GERD (Gastroesophageal Reflux Disease).