Laxative and Fiber Supplement aisle proves to be perfect placement for Gastrointestinal brand
Dual messaging engages potential patients when they are ready to take action
One brand in the gastrointestinal category reached its intended audience in the Laxative and Fiber Supplement aisle of the retail pharmacy by appealing to dual audiences. This strategy led to excellent results. The Solutions at the Shelf™ dispenser for this program featured different creative on each side of the riser card/”shouter” device. One side focused on IBS-C (Irritable Bowel Syndrome with Constipation), while the other highlighted CIC (Chronic Idiopathic Constipation).