Insulin Brands Use Rx EDGE Programs to Reach Intended Audience, Convey Unique Product Features
The right patients are found in diabetes care aisle
Pharmaceutical innovations in recent years have brought about dramatic changes in the insulin treatment of diabetes. There are numerous different forms of insulin available today, each offering patients unique advantages leading to better and more individualized treatment. Two Insulin and Pen brands took advantage of the Rx EDGE Solutions at the Shelf™ program’s large media footprint in the pharmacy, placing their information dispensers in the best possible location for success based on their respective goals.