Migraine brand harnesses the power of the pharmacy channel to boost brand volume
Rx EDGE strategic targeting capabilities play a crucial role in program success
Insight EDGE™ targeting tools formed a strong foundation for a Migraine product’s Solutions at the Shelf™ program. The best stores and the best placement option within those stores was determined by using OTC migraine sales data cross-matched with stores ranked by high combined indices for the triptan category. This strategy led to excellent results, with a measurable lift in prescription volume and a strong return on investment.