Solutions at the Shelf™ programs contribute to brand growth across the spectrum of therapeutic categories – no “OTC corollary” required!
Millions of consumers shop the health and personal care aisles every day, and act on messages delivered there
The Rx EDGE Solutions at the Shelf™ network functions similarly to other media networks, with brands selecting space based on where the largest group of potential patients can be reached. Pharmaceutical brands execute programs in the geographic markets that fit their strategy and use appropriate sections of the store to engage with their prospective patients.
The store-section decision is often based on the presence of a “corresponding” OTC product that may be the consumer’s first choice when symptoms present themselves. However, many brands that treat asymptomatic conditions or that have no obvious OTC corolllary have been very successful in reaching prospective patients in the pharmacy aisles.