Solutions at the Shelf™ Programs Fuel Outstanding Results for Overactive Bladder Productsv
Programs delivered in the Adult Incontinence section connect with a relevant audience
Many people with Overactive Bladder symptoms rely on urinary incontinence products, such as pads or liners, to protect against leaks. These consumers comprise a highly relevant and motivated audience for brand messages delivered in the Adult Incontinence sections of the retail pharmacy. Several brands within the OAB category have used a variety of educational approaches, focused primarily on symptom recognition, to reach prospective new patients. Solutions at the Shelf™ programs for OAB pharmaceutical products have shown that these consumers are a relevant audience who are motivated to take action when exposed to messages about treatment alternatives.