For vaccine brands, pharmacies are a superior platform for driving awareness of risk factors and vaccination benefits
Many people possess only minimal knowledge about adult vaccination recommendations and risk factors. Pharmacy-delivered communications are helping to change that by encouraging more adults to receive the immunizations that will benefit their health and longevity. With vaccination services now so readily available at pharmacies everywhere, consumers can take immediate action if they so choose. Even if they ultimately get vaccinated at another location, the pharmacy can serve as a platform to arm patients with practical knowledge.
Vaccine brands are increasingly recognizing the power of the pharmacy as a media channel and as a setting to raise awareness. Brands in four different categories used Solutions at the Shelf™ programs to alert consumers about risk factors and convey disease information, age recommendations, and details about vaccine options.