Measurement

We are firmly focused on delivering programs that have a significant impact. Every Solutions at the Shelf™ initiative can be reliably measured to determine the effect on prescription volume and deliver a quantifiable return on investment.

chart

Solutions at the Shelf™ is one of the few consumer marketing vehicles that can be accurately measured, enabling pharmaceutical marketers to evaluate their results and optimize their investment. Our Impact Metrics™ use actual Rx sales data to furnish a quantitative view of program effectiveness.

The Methodology

The Results

Return on Investment: A key measurement of success

The sales lift data for each program cycle can be converted into manufacturer’s incremental revenue for a thorough ROI analysis.

A full report and research results are supplied to the client at the conclusion of the analysis period