Patient Acquisition and Awareness Solutions
Solutions at the Shelf™
Motivate consumer action, integrate with other media tactics and deliver critical brand information
Our prominent information dispensers are placed at the pharmacy
shelf near targeted OTC or other corresponding products, and at
the pharmacy counter. Both reach consumers when they are most
receptive to healthcare messages. The take-one inserts contained in the dispensers deliver product and disease state information and promote doctor-patient communication. They are also an ideal vehicle for trial offers and coupons.
Marketers use our Solutions at the Shelf™ programs for brand awareness, patient acquisition, and disease state education goals.
Programs are installed at participating retailers on a six-week cycle basis, with category exclusivity. Impact on prescription volume is measured using Test and Control matched panel research.
Advertising on Blood Pressure Screening Machines
Reach a health-conscious audience---available in 18,000 locations
Consumers are becoming actively involved in wellness-related activities to a greater extent and are more proactively monitoring and managing their own health. In response, retailers are devoting increased time and attention to store-based programs that enhance the pharmacy’s value as a health resource–disease awareness and prevention programs, on-site educational events, and screening services.
Multiple promotional opportunities let you reach millions of consumers in a high-visibility, high-traffic location. Over 72 million adult consumers have used an in-store blood pressure screening machine in the past 12 months.*
*Mars 2011 OTC/DTC Study
Blood Pressure Screening Machines-Fact Sheet.pdf
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Click the arrows to view photos of Rx EDGE Shelf & Counter programs. |
