CHILDREN'S PRESCRIPTIONS Download PDF

Spotlight on Results

35 Programs - 14 Brands

Objectives

  • Communicate symptom checklist
  • Provide extensive information about disease, treatment, prevention of contagion
  • Deliver rebate offer for co-pay/out of pocket expense
  • Emphasize safety and approval for age-specific usage
  • Focus on benefits vs. OTC

Results

  • Average script lift test vs. control: 5.4%*
  • Average ROI: $6.52:$1.00**

Categories

  • ADHD, Seasonal Allergy, Head Lice, Diaper Rash, Bacterial Conjuctivitis, Ear Infection

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data