DIABETES Download PDF

Spotlight on Results

Objectives

  • Educate patients about ways to lower blood sugar
  • Communicate unique benefits
  • Encourage usage of test strips
  • Reach non-English speaking communities

Results

  • Average script lift test vs. control: 6.2%*
  • Average ROI: $26.63:$1.00**

Categories

  • Insulin pen, glucose monitors, tablets

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data