EYE CONDITIONS Download PDF

Spotlight on Results

23 Programs - 4 Brands

Objectives

  • Acquire new patients
  • Stimulate brand awareness
  • Communicate key brand benefits
  • Compare with OTC product usage
  • Deliver information about the disease state

Results

  • Average script lift test vs. control: 8.6%*
  • Average ROI: $6.13:$1.00**

Categories

  • Dry Eye, Bacterial Conjunctivitis, Allergy Eyes

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data