Spotlight on Results

Objectives

  • Comparison with OTC products
  • Deliver trial offer
  • Generate trial
  • Educate cosumers about the heartburn/acid reflux disease connection

Results

  • Average script lift test vs. control: 3.7%*
  • Average ROI: $4.74:$1.00**

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data