HEART HEALTH Download PDF

Spotlight on Results

Objectives

  • Communicate differentiated benefit
  • Reinforce advertising campaign communication
  • Deliver risk factor information and tips for discussion with doctor
  • Promote free information kit offer, other incentives

Results

  • Average script lift test vs. control: 3.5%*
  • Average ROI: $6.69:$1.00**

Categories

  • High Cholesterol, Anti Platelet, Hypertension, High Triglycerides

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data