Spotlight on Results

26 Programs - 6 Brands

Objectives

  • Generate brand awareness
  • Provide information about the disease state
  • Communicate key brand benefits
  • Deliver a symptom “check list” and tips for discussion with healthcare provider

Results

  • Average script lift test vs. control: 7.7%*
  • Average ROI: $2.64:$1.00**

Categories

  • IBS, CIC, EPI, FI

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data