INSOMNIA Download PDF

Spotlight on Results

Objectives

  • Generate trial
  • Extend TV and print messaging/images
  • Communicate potential outcomes
  • Deliver doctor discussion guide

Results

  • Average script lift test vs. control: 8.5%*
  • Average ROI: $3.17:$1.00**

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data