MEN'S HEALTH Download PDF

Spotlight on Results

Objectives

  • Provide condition-specific education
  • Generate trial
  • Support event-marketing strategy
  • Deliver prescription savings offer

Results

  • Average script lift test vs. control: 4.4%*
  • Average ROI: $18.25:$1.00**

Categories

  • ED, Hair Loss, Low Testosterone, Benign Prostate Hyperplasia

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data