MIGRAINE Download PDF

Spotlight on Results

18 Programs - 7 Brands

Objectives

  • Trial offer delivery
  • New product launch
  • Condition-specific communication
  • Differentiation vs. OTC and other prescription treatments
  • Tips for doctor-patient discussions

Results

  • Average script lift test vs. control: 6.5%*
  • Average ROI: $5.88:$1.00**

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data