Spotlight on Results
- Generate brand awareness
- Communicate trial savings offers
- Deliver detailed product information
- Raise disease awareness
- Encourage visit to in-store clinic
- Average script lift test vs. control:10.3%*
- Average ROI: 3.41:$1.00**
- Dry Eye, Smoking Cessation, Migraine, Osteoporosis, Insomnia, Birth Control, ED, Head Lice, GERD, COPD, Gastrointestinal, Pain Management, High Cholesterol, IBS, CIC
* Matched-panel research conducted by Retail Intelligence Inc.
** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data
Note: Head Lice and Diaper Rash results are not included in the averages, as they are statistical outliers.