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Spotlight on Results

50 Programs - 21 Brands

Objectives

  • Generate brand awareness
  • Communicate trial savings offers
  • Deliver detailed product information
  • Raise disease awareness
  • Encourage visit to in-store clinic

Results

  • Average script lift test vs. control: 8.4%*
  • Average ROI: $4.36:$1.00**

Categories

  • Dry Eye, Smoking Cessation, Migraine, Osteoporosis, Insomnia, Birth Control, ED, Head Lice, GERD, COPD, Gastrointestinal, Pain Management, High Cholesterol, IBS, CIC

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data

Note: Head Lice and Diaper Rash results are not included in the averages, as they are statistical outliers.