NEW PRODUCT LAUNCH Download PDF

Spotlight on Results

Objectives

  • Generate brand awareness
  • Communicate trial savings offers
  • Deliver detailed product information
  • Raise disease awareness
  • Encourage visit to in-store clinic

Results

  • Average script lift test vs. control:10.3%*
  • Average ROI: 3.41:$1.00**

Categories

  • Dry Eye, Smoking Cessation, Migraine, Osteoporosis, Insomnia, Birth Control, ED, Head Lice, GERD, COPD, Gastrointestinal, Pain Management, High Cholesterol, IBS, CIC

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data

Note: Head Lice and Diaper Rash results are not included in the averages, as they are statistical outliers.