Spotlight on Results

31 Programs - 7 Brands

Objectives

  • Reinforce advertising campaign messages
  • Make direct connection with retail product (pads)
  • Deliver rebate offer
  • Promote unique product benefit

Results

  • Average script lift test vs. control: 11.1%*
  • Average ROI: $3.97:$1.00**

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data