OSTEOARTHRITIS/LOW BACK PAIN Download PDF

Spotlight on Results

29 Programs - 7 Brands

Objectives

  • Deliver symptom checklist
  • Generate trial
  • Promote prescription savings programs
  • Build awareness of national osteoarthritis education program
  • Deliver educational information about condition

Results

  • Average script lift test vs. control: 6.4%*
  • Average ROI: $5.27:$1.00**

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data