OSTEOPOROSIS Download PDF

Spotlight on Results

26 Programs - 3 Brands

Objectives

  • Deliver educational messages
    • - Risk of postmenopausal osteoporosis
    • - Bone protection
  • Communicate advantage vs. calcium supplements alone
  • Deliver savings offer
  • Convey differentiated (dosage) benefit

Results

  • Average script lift test vs. control: 5.1%*
  • Average ROI: $5.32:$1.00**

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data