RESPIRATORY Download PDF

Spotlight on Results

Objectives

  • Communicate differences among seasonal medicines
  • Deliver rebate offers, savings cards
  • Convey benefits vs. OTC products
  • Promote co-pay program
  • Deliver guide to “Breathing Easier”

Results

  • Average script lift test vs. control: 4.4%*
  • Average ROI: $5.04:$1.00**

Categories

  • Allergy, Asthma, COPD

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data