SEASONAL BRANDS Download PDF

Spotlight on Results

54 Programs - 20 Brands

Objectives

  • Create awareness to support new-product launches
  • Acquire a base of new patients
  • Deliver information about differentiated benefits during known “outbreak” periods
  • Promote trial through prescription savings offers

Results

  • Average script lift test vs. control: 9.5%*
  • Average ROI: $4.91:$1.00**

Categories

  • Allergy, Flu, Head Lice, Anaphylaxis, Asthma

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data