SKIN CONDITIONS Download PDF

Spotlight on Results

28 Programs - 15 Brands

Objectives

  • Communicate benefits vs. OTC
  • Deliver rebate offer
  • Disseminate detailed product information
  • Provide comparison with other treatments

Results

  • Average script lift test vs. control: 13%*
  • Average ROI: $6.72:$1.00**

Categories

  • Acne, Impetigo, Rosacea, Flabellar Lines, Seborrheic Dermatitis, Skin Moisture Retention, Psoriasis

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data