WOMEN'S HEALTH Download PDF

Spotlight on Results

25 Programs - 8 Brands

Objectives

  • Generate trial
  • Provide direct comparison with OTC in-aisle
  • Communicate symptom quiz
  • Deliver rebate offer
  • Promote brand-sponsored refill program
  • Convey tips for discussions with healthcare professionals

Results

  • Average script lift test vs. control: 6.8%*
  • Average ROI: $4.42:$1.00**

Categories

  • Categories: Birth Control, Atrophic Vaginitis, Yeast Infection, HMB

* Matched-panel research conducted by Retail Intelligence Inc.

** ROI calculated using script lift and client-supplied or RED BOOK™ pricing data